Conversion optimization is the process of optimizing the content on a web page to turn visitors into buyers. Retail stores understand that how you decorate a store and where you display products will play a huge role in how many sales you make, and the Internet is no different. The graphics and colors you use, how elements are positioned on a page, and how much written content is present will be a factor in whether a page is successful at turning a visitor into a sale.
Don’t Leave Your Website in the Hands of Your Web Designer
On average, about 1% of a website’s traffic will convert to a sale and if you’re getting 2%, you’re considered to be “doing great” in the arena of web conversions. But that means that out of every 100 visitors, 98 of them left without buying anything and you have no idea why. Most webmasters and Internet marketing companies will sell you a marketing plan based entirely on driving traffic, following the logic that if you had 10 times as much traffic you would have 10 times as many sales.
The problem with this approach is that it does nothing to improve your site’s ability to turn a visitor into a sale, so your conversion rate remains stagnant.
The truth is if you’re getting targeted traffic and all you’re seeing is a 1% conversion rate, there is room for improvement. Our clients are seeing average conversion rates in the 4% – 12% range, bringing them 4 to 12 times as many sales on the same amount of traffic. Learn more about each step of our process below, or contact us for a free site evaluation.
The Conversion Process
How do users perceive your site? We study user behavior on a website from the customer’s point of view, which reveals any problems with the design, layout, copy or technical structure of a website to eliminate any potential obstacles.
Landing Page Optimization
Half of your visitors will never see your home page! Search engines will drop potential customers on the most relevant pages, so we optimize them to present your business, engage your customer, and make sure your conversion rates increase.
Sales Funnel Optimization
Different sources of traffic will convert differently. A good sales funnel will take customers from general interest in the product to a sale, and eliminate those who aren’t likely buyers. Getting the visitor to the right place is critical for success.
Multivariate Testing
Small changes can make a big difference. Also known as A/B Testing, we test a variety of layouts from subtle variations to major design revisions to determine which page style converts your visitors the best.